RIGHTPAY EXPRESS FRANCHISE PROPOSAL

Exciting business opportunity to grow with a trusted retail & quick-commerce brand — delivering daily essentials at the right price across West Bengal.

2011
Incorporated
FOFO
Franchise Model
50+
Stores by 2028
6km
Hyperlocal Reach
Store interior ambiance
Right Pay Shop exterior — Gopalpur, Durgapur
Rightepay Express delivery partner
Right Pay Shop — interior
92.5% Customer Satisfaction
50+ Successful Outlets
INTRODUCTION
Concept Behind the Brand

Our brand is built on the belief that daily essentials should be accessible, affordable and delivered with care. From the very beginning, we have focused on serving quality products at fair prices while creating a shopping experience that feels clean, organised and genuinely local.

Our Vision

To be the most trusted multi-category retail destination in the Durgapur–Asansol industrial belt — where families fulfil daily needs in one well-organised stop.

Our Mission

Deliver consistent quality, fair pricing and a respectful in-store experience through direct sourcing, disciplined inventory and locally rooted service.

THE REASONS
TO FRANCHISE
RIGHTPAY
01
Trusted Public Limited Brand

Backed by an active, RoC-compliant public limited company with valid CIN, GST, PAN and Udyam credentials — not a private re-seller.

02
Owned Technology — Zero IT Burden

Proprietary customer app, admin console and rider tracking app built in-house. You run operations — we handle the platform, updates and support.

03
Scalable FOFO Model

You own the store and manage operations; we provide brand, supply, training, marketing and 24×7 tech support — aligned incentives, shared growth.

04
Local Execution Advantage

Bengali-speaking support, regional vendor relationships and a leadership team rooted in West Bengal — we understand this market like no national player can.

Store — packed shelves
10+ Years of Operations
Rightepay delivery partner
Rightepay store
Store aisle
80.3%+ Repeat Customers
INVESTMENT
AND
RETURNS
18–24M

A capital-efficient FOFO model designed to achieve payback within 18–24 months across all store tiers.

Right Pay Shop — well-stocked aisles
₹15–25L

Indicative total project cost — covers franchise fee, fit-out, interior design, opening inventory and equipment. Actual figures confirmed during the franchise discussion.

₹3L + GST

Franchise fee. We provide financial planning guidance, cost control frameworks and revenue optimisation support throughout your franchise journey.

Right Pay Shop — compact store format
Right Pay Shop — flagship store
FRANCHISE OPTION
FOR INVESTORS
Compact
500–1,500 sq. ft.
Standard
1,500–4,000 sq. ft.
Flagship
4,000–10,000 sq. ft.
Tier Monthly Sales Net Margin Owner Income
Compact ₹10–15 L 8–12% ~₹1 L/mo
Standard ₹25–35 L 9–13% ~₹3 L/mo
Flagship ₹40–60 L 10–14% ~₹4 L/mo

All figures indicative · Royalty: 3% of monthly sales or ₹25,000 whichever is higher.

Rightepay Express delivery partner
PROVEN GROWTH &
ACHIEVEMENTS
Franchisee partner
Rahul Das
★★★★★

"Rightepay's brand reputation and unique supply chain made it easy to attract loyal customers from day one. The technology platform removed every operational headache I expected."

Franchisee partner
Priya Sarkar
★★★★★

"The training programme and ongoing support were exceptional. I achieved profitability within my first year — the FOFO model truly gives you everything you need to succeed."

FROM ENQUIRY TO OPENING DAY

A clear, predictable path — typically 60 to 90 days.

1
Week 1

Enquiry & Discovery

Submit your interest. We share the brochure, model summary and indicative numbers, then hold a discovery call.

2
Week 1–2

Site & Catchment Review

Joint visit to the proposed site. Catchment study, footfall estimate and 6-km service zone analysis.

3
Week 3

Agreement & Onboarding

Franchise agreement signed and fee paid. Owner and manager begin the Right Pay Shop training programme.

4
Week 4–8

Fit-Out & Tech Setup

Layout finalised, fixtures installed, network and POS systems deployed, opening inventory ordered.

5
Week 9–12

Soft Launch & Go-Live

Soft launch with a neighbourhood preview, then a full marketing-backed grand opening with launch offers.

THE FRANCHISE MODEL — FOFO

A clear split of responsibilities — you run the store, we run the platform.

What the Company Provides

  • Right Pay Shop brand, signage and identity
  • Customer, admin and rider apps — zero IT burden
  • Site survey, layout design and store launch support
  • Centralised supply with negotiated brand pricing
  • Marketing campaigns, banners and seasonal offers
  • Staff training, SOP manuals and operational playbooks
  • Technology updates and 24×7 platform support

What the Franchisee Brings

  • Approved retail space (500–10,000 sq. ft.)
  • Franchise fee, fit-out and opening inventory
  • Day-to-day store operations and on-floor staffing
  • Local cash handling and working capital
  • Adherence to brand standards and SOPs
  • Local market relationships and community engagement
  • Royalty as per the agreed structure
FRANCHISE APPLICATION

Three quick steps. Our franchise team responds within two working days.

1
Your Details
2
Location & Investment
3
Background
Review

Tell us about yourself

Step 1 of 3 — your contact details.

Location & investment

Step 2 of 3 — where you'd like to operate and your investment capacity.

Your background

Step 3 of 3 — a little about your experience and timeline.

Review & submit

Please confirm your details before submitting.

    By submitting, you agree to be contacted by the Shop Rightepay Corporation Limited franchise team.

    Your details are stored securely and never shared.

    Response within two working days.

    Prefer to talk? Call +91 98753 69532.